24-hr Design Challenge

Design on Trial

TIMELINE

November 2024

RESPONSIBILITIES

Visual Identity Design, Web Design

TOOLS

Figma

Challenge

Redesign the visual identity of Joseph, Hollander & Craft law firm to create a modern, polished, and cohesive visual presence. The new design must maintain the firm’s professionalism while enhancing clarity, trust, and visual impact.

Goal

Develop a refined, sophisticated, and user-friendly brand identity through thoughtful logo design, typography, and a refreshed landing page that aligns with the firm's updated branding.

Doing My Due Diligence

Your Honor, I did my homework...

I started this challenge by studying the existing brand to understand its legacy and target audience. Since the challenge was to modernize the brand, I then explored competitor law firm branding for insights on design trends and differentiation. I gathered inspiration from various law firms listed in Vault Law 100.

Cross-Examining the Visuals

The evidence was clear, this design needed a retrial...

The logo didn’t need too much changing, just modernizing the typeface and simplifying the layout. The landing page, however, needed some work.

And the verdict is in...

The jury finds the defendant guilty... of good design!

Lessons from the Bench

I had 24 hrs...

  • If I had more time, I could’ve explored more options, so I may revisit this in the future to see the design evolve further

  • Constraints are where creativity are born

  • Corporate design calls for more structure, and is actually a nice change of pace!

  • Step outside of your comfort zone, it’s good for you

  • Sometimes, less is more

Next Project

A Guiding Light

Redesigning a website for personal life-coach looking for new image.

Redesigning a website for personal life-coach looking for new image.

Redesigning a website for personal life-coach looking for new image.

UI / UX Design

Web Design

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