24-hr Design Challenge
Design on Trial
TIMELINE
November 2024
RESPONSIBILITIES
Visual Identity Design, Web Design
TOOLS
Figma
Challenge
Redesign the visual identity of Joseph, Hollander & Craft law firm to create a modern, polished, and cohesive visual presence. The new design must maintain the firm’s professionalism while enhancing clarity, trust, and visual impact.
Goal
Develop a refined, sophisticated, and user-friendly brand identity through thoughtful logo design, typography, and a refreshed landing page that aligns with the firm's updated branding.
Doing My Due Diligence
Your Honor, I did my homework...
I started this challenge by studying the existing brand to understand its legacy and target audience. Since the challenge was to modernize the brand, I then explored competitor law firm branding for insights on design trends and differentiation. I gathered inspiration from various law firms listed in Vault Law 100.
Cross-Examining the Visuals
The evidence was clear, this design needed a retrial...
The logo didn’t need too much changing, just modernizing the typeface and simplifying the layout. The landing page, however, needed some work.
And the verdict is in...
The jury finds the defendant guilty... of good design!
Lessons from the Bench
I had 24 hrs...
If I had more time, I could’ve explored more options, so I may revisit this in the future to see the design evolve further
Constraints are where creativity are born
Corporate design calls for more structure, and is actually a nice change of pace!
Step outside of your comfort zone, it’s good for you
Sometimes, less is more
